Winter (2017) has finally come in Pakistan. A season that I personally wait for throughout the year. This season is all about having fun and enjoying time with your family. With shorter days you have longer night time that you can enjoy in the comfort of your blanket at home with a cup of coffee in your hand. Love for coffee grows with the start of the season and continues till well after the season for me. I like to keep ample stock on me so that when we move to hill resorts in the chilly winter weekends, we don’t have to worry about making stops to buy same. There is one other thing that you have to worry about while buying coffee- just how original and what quality is the product you are buying. Usually I find it much more convenient to make a quick stop in Islamabad at my favorite store Esajee’s, situated in the heart of Kohsar Market F-6, to pick my winter stock of coffee. Since I know the company, I know they import all international brands regularly for their customers. If you don’t have time to go make that trip to pick your coffee up, they have the convenience of having a delivery arranged for you.
It is always a varying answer when asked which international brand of coffee people prefer. Well they have all the brands one can think of. Their campaign for this winter is just amazing. They have picked up wild west hunting theme for the campaign and are offering a wide range of brands. There theme represents our journey to find the original taste of the coffee brand we experience abroad or at coffee shops in Pakistan.
To name a few brands that are available - Starbucks, Lavazza, Coffee-mate, Maxwell, Tim Hortons, etc. (See http://www.esajee.com/grocer-s-shop/beverages/coffee/). Whatever is your type/ brand, you will get them all at Esajee’s.
Particularly for Starbucks fans, there is an amazing ongoing offer “Buy two for 20% off” (limited time offer).
Esajee’s imports their international products regularly from US, UK, and UAE in order to delivery fresh products to its customers. I personally prefer picking up my stock from them instead of other stores, so that I don’t have to worry about authenticity and originality of the product. Most foreigners living in Islamabad and quality/ brand focused people tend to shop from this store as well. Give them a try this winter and buy your favorite coffee and taste the original brand.
You can make your trips to northern beautiful hill resorts of Pakistan more interesting by having a pack with you on the go. Or enjoy them with your loved ones in chilly winter mornings/ evenings to keep yourself warmer. I don’t know about you but love for Coffee just multiplies for me in winter.
By
Raheel Ashraf Malik
Social Media Marketing Enthusiast and Supply Chain Professionals
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